Visitor Experience

Visitor Experience

One of the underlying principles in the Strategic Tourism Plan is expanding tourism to year-round visitation. In addition, there is a focus on curating visitor experiences based on sustainable tourism principles. This places an important lens on the notion of overall visitor experience. This experience is multi-dimensional, and includes everything from travel booking, first impressions on arrival, interactions during visit, and follow-up connection.

Curate unique visitor experiences based on sustainable tourism principles

Finding Our Way

Our work in 2021 - Immediate Strategic Actions:

Our work has identified immediate strategic actions, including:

  • Launch our pledge, and pivot destination marketing to connect with the emerging ‘sustainable traveler’ and communicate shared responsibilities between visitors and residents.
  • Implement wayfinding that creates a ‘sense of arrival’ and reflects the region’s innate rugged sense of individualism and subtle sophistication.

Our Operating Principles

  • We believe the Mahoosucs Region has a truly remarkable constellation of recreation assets. This provides a fantastic base for the destination package, but it also must be reflected in the total visitor experience.
  • We are making a pivot from destination marketing to investing is sustainable tourism. We think this will add new vigor and value to destination messaging and enhance our visitor’s experience.