The Mahoosuc Way brand is one that acknowledges and respects the history of the region, while emphasizing a shared responsibility to respect the lands and the land owners. It’s a brand that highlights unification, and aspires to deliver authentic experiences while embracing and supporting local business and culture. It is a brand that appeals to those seeking travel and recreational experiences that are ‘below the fold’ and ‘undiscovered’, and does so with a foundational philosophy of sustainability.